Manfred Reiff is a photographer and Director/DP working in advertising and television. He has photographed and directed projects for major brands including Mercedes, IBM, Lenovo, Ray-Ban and L’Oreal.
Manfred’s still photography work includes commissions for Ralph Lauren, Nexxus, Vidal Sassoon and the USTA among others. He just completed a global stills campaign for Bloomberg shot in New York,
London, Tokyo and Hong Kong.
Recent directing credits include AdAge /Creativity Editor’s Pick for ‘Feeding America’, as well as work for Lenovo featured in Shoot’s ‘ScreenWork’. In addition he directed various projects with many celebrities,
such as Beyonce, Kerry Washington, Eva Longoria and Diane Keaton for L’Oreal’s ‘Because You’re Worth It’ campaign among others.
In television Manfred has also created and directed show pilots for Endemol Shine and IMG. He created the visual style for the highly successful New York Times ‘Screen Tests’ series that featured
Natalie Portman, Charlize Theron and Marion Cottilard among many others. The Social Media versions of these ‘Screen Tests’ were viewed by millions.
Further work from includes a series of vines for Lowes, deemed by Adweek as “best-ever use of Vine by a marketer”.